Digital Marketing

Our conversion based approach helps ensure a positive ROI.

Our digital marketing service combines on-page Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising via Google AdWords.

 

SEO & Google Adwords Management Glasgow

Search Engine Optimisation

We will work with you to develop a keyword plan and implement it throughout your website with the aim of improving organic search engine results for the selected keywords.

In search engines, an organic search is one where results are returned based on the natural indexing of the website, as opposed to those that are returned based on paid advertising and editorial changes made by the search engine itself.

The field of SEO is largely based on making a Web site appear more prominently in organic search results for specific keywords.

 

Google AdWords Campaign Management Glasgow

Google AdWords PPC

We always suggest an AdWords campaign that focuses on conversion tracking.

Conversion Tracking is the process of placing a small piece of code in your ad, landing page or ‘thank you’ page to record the movements and transactions of your visitors.

The recorded data can be used to find out which aspects of your advertising and website design are working and which aspects aren’t. This allows us to test multiple ads, keywords, landing pages and offers, and compare the results and refine as necessary.

By monitoring conversion tracking we can determine your return on investment and where money is best spent. It helps us discover what keywords, ad groups and campaigns are most profitable and exactly how much each visitor is costing you.

By monitoring the conversion rate we can fine tune the highest performing ads and cut any ads that are not providing a decent return on investment.

 

Measures of success:

  • Frequent analytical reports tailored to show campaign performance.
  • Detailed analysis of key competitors and your ranking performance in relation to theirs.
  • Visitor numbers report.
  • Analysis of conversion rates, ad spend ROI and other KPIs.

©2018 Cunning Fox Digital

Company No. SC536579. VAT No. 269921852.

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